What We Do

Authenticity is in our company DNA. We seek global brands that resonate across consumer markets. We are forging long-term partnerships with industry and category experts and operators who share ABG’s vision and approach towards expanding brand presence and driving revenue. We continue to achieve brand efficiencies through a synergistic marketing approach that goes across social and digital media, print, OOH, in-store, ecommerce, creative, editorial and PR.


ABG owns, manages, and elevates the long-term value of a portfolio of global brands. We are a brand development, marketing, and entertainment company backed by Leonard Green & Partners, one of the nation’s preeminent private equity firms. Our brands span the lifestyle, sports, and entertainment sectors. This vast footprint facilitates partnerships with key accounts across retail channels from high-end department and specialty stores to mid-tier and mass retailers. Our innovative marketing strategies drive the success of our brands. From traditional and new media initiatives to entertainment brand alignment, the ABG team delivers seamless brand integration across all platforms.

Click here to learn more about the philanthropic organizations we support

Company Profile

Click here to learn more about the philanthropic organizations we support

Building Global Brands

We build brands through global partnerships and distribution programs to drive long-term revenue potential and a cohesive brand presence and exposure across key territories. We identify and develop infrastructure that supports existing and new business expansion worldwide.


    We own brands and preserve their equity through vigilant brand protection.


    We have established relationships with luxury to mass market retailers worldwide.


    Our business is built on a solid foundation that supports all aspects of the brand building process from contract management, to financial reporting, to partner compliance.


    Our diverse team of business professionals has over 150 years of combined experience in retail, wholesale, business development, marketing, creative, and brand building.

“ABG is building off its success as a brand ownership company to act as a full service think tank that navigates brands down a path of success and growth.”

- Nick Woodhouse President and CMO



Our Partners

We’re proud to partner with top retailers and brands to reach a broad consumer base across multiple tiers of distribution.

Leonard Green & Partners

We are backed by one of the nation’s preeminent private equity firms with over $24 billion of private equity capital raised since inception. The firm, founded in 1989, has invested in over 80 companies. Learn More

Lion Capital is a consumer-focused investor known for their international expertise. The firm strategically transforms and drives growth in market-leading businesses and has led the investment of $8.7 billion in more than 30 businesses and 100 consumer brands across North America and Europe. Lion’s current and past portfolio includes investments in prominent brands including Jimmy Choo, John Varvatos, AllSaints, Kettle Foods and Perricone MD. Learn More

Lion Capital