What We Do

Authenticity is in our company DNA. We seek global brands that resonate across consumer markets. We are forging long-term partnerships with industry and category experts and operators who share ABG’s vision and approach towards expanding brand presence and driving revenue. We are committed to transforming brands by delivering compelling product, content, business, and immersive brand experiences. We create and activate original marketing strategies to drive the success of our brands across all consumer touchpoints, platforms, and emerging media.


Authentic Brands Group is a brand development, marketing and entertainment company which owns a global portfolio of lifestyle, sports, and celebrity and entertainment brands. Headquartered in New York City, ABG manages, elevates, and builds the long-term value of a portfolio of consumer brands by partnering with best-in-class manufacturers, wholesalers, and retailers. Our brands span a global retail footprint across luxury, specialty, department stores, shop-in-shops, ecommerce, mid-tier, and mass channels.

Company Profile

Building Global Brands

We build brands through global partnerships and distribution programs to drive long-term revenue potential and a cohesive brand presence and exposure across key territories. We identify and develop infrastructure that supports existing and new business expansion worldwide.


    We own brands and preserve their equity through vigilant brand protection.


    We have established relationships with luxury to mass market retailers worldwide.


    Our business is built on a solid foundation that supports all aspects of the brand building process from contract management, to financial reporting, to partner compliance.


    Our diverse team of business professionals has over 150 years of combined experience in retail, wholesale, business development, marketing, creative, and brand building.

“ABG is building off its success as a brand ownership company to act as a full service think tank that navigates brands down a path of success and growth.”

- Nick Woodhouse President and CMO



Our Partners

We’re proud to partner with top retailers and brands to reach a broad consumer base across multiple tiers of distribution.

Leonard Green & Partners

We are backed by one of the nation’s preeminent private equity firms with over $24 billion of private equity capital raised since inception. The firm, founded in 1989, has invested in over 80 companies. Learn More

General Atlantic is a leading global growth equity firm providing capital and strategic support for growth companies. Established in 1980, General Atlantic combines a collaborative global approach, sector specific expertise, a long-term investment horizon and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to build exceptional businesses worldwide. General Atlantic has more than 100 investment professionals based in New York, Amsterdam, Beijing, Greenwich, Hong Kong, London, Mexico City, Mumbai, Munich, Palo Alto, São Paulo, and Singapore. Learn More

General Atlantic

Lion Capital

Lion Capital is a consumer-focused investor known for their international expertise. The firm strategically transforms and drives growth in market-leading businesses and has led the investment of $8.7 billion in more than 30 businesses and 100 consumer brands across North America and Europe. Lion’s current and past portfolio includes investments in prominent brands including Jimmy Choo, John Varvatos, AllSaints, Kettle Foods and Perricone MD. Learn More