Vision Street Wear | 08/15/17
Authentic Brands Group, which owns Vision Street Wear, has teamed up with Steve Aoki to bolster the line.
The DJ and producer will serve as brand collaborator and co-owner. Aoki said he would be involved in all areas of the business, including overall strategy, marketing and creatively developing each collection.
“This is a whole different world than doing an endorsement deal or a sponsorship deal and just rocking some T-shirts,” said Aoki. “Vision is a beloved brand to me. It’s a brand I grew up wearing and loving through my adolescence and now I am in this position to be a part of maintaining and growing the brand on all different verticals.”
Read the full story on WWD.com
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