Vision Street Wear | 08/15/17

Steve Aoki Named Brand Collaborator for Vision Street Wear

The DJ and producer has partnered with Authentic Brand Groups to help evolve the line

Authentic Brands Group, which owns Vision Street Wear, has teamed up with Steve Aoki to bolster the line.

The DJ and producer will serve as brand collaborator and co-owner. Aoki said he would be involved in all areas of the business, including overall strategy, marketing and creatively developing each collection.

“This is a whole different world than doing an endorsement deal or a sponsorship deal and just rocking some T-shirts,” said Aoki. “Vision is a beloved brand to me. It’s a brand I grew up wearing and loving through my adolescence and now I am in this position to be a part of maintaining and growing the brand on all different verticals.”

Read the full story on WWD.com