Spyder | 11/09/15
Leading ski and performance lifestyle brand, Spyder, announces the opening of a pop-up shop in New York City. Situated in NYC’s Soho neighborhood, the pop-up shop houses the brand’s fall / winter 2015 collection, which includes Spyder’s high performance men’s, women’s and kids ski & lifestyle apparel and accessories.
“We are thrilled to debut Spyder in Soho. The Spyder pop-up provides an amazing opportunity to test the retail environment and deliver a cohesive brand experience,” said Julia Hansen, Spyder’s President. “Our team will benefit from the intelligence gathered from this pop-up to better service our valuable retail partners and loyal consumers across all areas of the brand.“
While the brand is sold at several retail partners in the area including, among others, Paragon and The Sports Authority, the 2,100 square-foot pop-up shop is the brand’s first stand-alone store in New York City. The shop offers customers an intimate and personal shopping experience showcasing the brand’s unique blend of technology, function, and fashion. The décor includes custom window displays and retail fixtures that reflect the brand’s authentic performance heritage.
“We are excited to bring Spyder to one of New York’s most fashionable and highly-trafficked shopping neighborhoods,” said Nick Woodhouse, President and CMO of Authentic Brands Group, owner of the brand. “Greene Street is a perfect location to introduce the brand’s unique product offering to the discerning New York consumer.”
“The pop-up shop represents a great opportunity to highlight Spyder’s high performance, stylish apparel to New York’s savvy consumers,” said Dow Famulak, President and Chief Operating Officer of Global Brands Group, which licenses the Spyder brand. “We are thrilled with the strong initial response to the store, and believe there is tremendous potential to build on Spyder’s market position and broaden its consumer base.”
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