Marilyn Monroe | 02/03/16
When hunger strikes, even the original Hollywood icon can’t hide her symptoms.
In the latest addition to SNICKERS® global, award-winning, “You’re Not You When You’re Hungry” campaign created by BBDO New York, the brand gives Super Bowl fans a taste of what one of Hollywood’s most iconic and recognizable moments would have looked like if Marilyn MonroeTM was feeling hungry.
In the all-new 30-second commercial staged to mirror the classic 1955 film “The Seven Year Itch,” which starred Marilyn Monroe™, a hungry version of the blonde bombshell transforms into a cranky version of herself, played by legendary actor Willem Dafoe. The starlet is only transformed back into her seductive self after she receives a SNICKERS® bar to satisfy her hunger.
The commercial also includes comedy mainstay Eugene Levy in the role of a stage hand who’s charged with the task of making Marilyn Monroe’s™ dress flap in the wind above a subway grate during the movie’s most iconic scene.
SNICKERS® released the spot on the brand’s official YouTube page, five days prior to its Super Bowl 50 reveal on Sunday, Feb. 7, 2016 on CBS.
“I have to admit playing a Hollywood bombshell is a new challenge for me,” said Dafoe. “But as a huge fan ofMarilyn MonroeTM I just couldn’t resist the opportunity to take a walk in her shoes and famous white dress.”
“Super Bowl 50 is a celebration of this game’s amazing history, so we wanted to bring our A-game with a new ‘You’re Not You When You’re Hungry’ commercial that’s appropriately epic,” said Allison Miazga-Bedrick, SNICKERS® Brand Director. “It doesn’t get much bigger – or better – than combining one of the most legendary moments in movie history from the iconic Marilyn MonroeTM with some modern day icons of our own. We’re confident fans will be satisfied.”
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