Shaquille O'Neal | 12/17/15

Shaquille O’Neal Joins Forces With Authentic Brands Group

Authentic Brands Group today announced a strategic partnership whereby ABG, in partnership with Shaquille O’Neal, will own and manage the intellectual property of one of the most celebrated athletes and gregarious personalities in sports history. Shaquille O’Neal joins the roster of ABG’s entertainment portfolio that boasts iconic brands such as Muhammad Ali, Marilyn Monroe, Elvis Presley, and Michael Jackson.

“We are honored to welcome Shaquille O’Neal to the ABG brand family. Together, we will continue to build on Shaq’s legacy through strategic partnerships that tap into his tremendous personality and broad appeal with audiences worldwide,” said Jamie Salter, Chairman and Chief Executive Officer of ABG. “Shaq’s unique position as a celebrated athlete and influential entertainer brings a new dynamic to the ABG portfolio.”

ABG will break new ground with Shaquille O’Neal, pursuing strategic collaborations and long-term partnerships to further broaden Shaq’s brand around the world.

“I am thrilled to join the ABG team and its outstanding portfolio of global icons,’’ Shaquille O’Neal said. “I’m looking forward to working with ABG to create new programs that engage both my current fans and the next generation.”

Shaquille O’Neal’s unprecedented NBA career spanned nearly two decades and earned him countless awards, including NBA Most Valuable Player, NBA Rookie of the Year, four NBA Championships, and fifteen All-NBA Team appearances. With more than 18 million social media fans, O’Neal has transcended his basketball icon status into a pop culture phenomenon, appearing in numerous films, TV programs, and commercial endorsements.

“Shaquille O’Neal is a powerhouse persona, whose accomplishments both on and off the court have translated into a highly sought-after consumer brand,” said Nick Woodhouse, ABG President & Chief Marketing Officer. “With this joint venture, we are excited to leverage the influence of the ‘Most Dominant Ever” and leverage Shaq’s aspirational qualities through new and innovative partnerships.”

ABG enhances its entertainment portfolio through strategic alliances with leading global brands. In conjunction with Shaquille O’Neal’s existing management team, PR+ Partners, ABG will focus on endorsements and the development of key categories to deliver products and programs that reflect Shaquille O’Neal’s larger-than-life personality.

Read the exclusive story by Darren Rovell on

Press Release