Shaquille O'Neal | 03/11/16
Zyloware Eyewear, a global supplier in the optical industry known for original product development and branding initiatives has announced the launch of their latest collaboration with basketball legend Shaquille O’Neal. The men’s optical line launches in Spring 2016 with a full range of frames and styles.
“Shaq is a mega personality with a global appeal that we see consistently engages and resonates with millions of fans around the world,” said Jamie Salter, Chairman and CEO of Authentic Brands Group. “The addition of eyewear to his growing roster of lifestyle offerings creates a new way for consumers to connect to the superstar.”
The Shaquille O’Neal Eyewear Collection translates his signature athleisure style for the consumer seeking a sport-inspired look that combines fashion and performance. “Shaquille O’Neal and his brand are the perfect addition to the Zyloware family and now is an exciting time to launch eyewear as the Shaq phenomenon is impacting so many new fashion categories,” stated Zyloware co-CEO/President, Christopher Shyer.
While Shaq looked at entering the eyewear category, he took the time to meet with fans to get an understanding of what consumers are looking for from sporty eyewear. The Zyloware partnership enabled Shaq to meet the needs of his fans and tap into the huge market of “Athleisure” eyewear.
“The eyewear category made sense for me, as I get older and my eyes get a little worse for the wear,” O’Neal said. “This line will be stylish, yet affordable, and also include an offering of frames for larger men like myself. Creating products that add value to peoples’ lives is incredibly important to me, and Zyloware is the perfect development partner for this line.”
Following the athleisure trend, which takes style cues from athletes rather than the fashion industry, Shaquille O’Neal Eyewear is geared towards males, aged 18-50, who desire a more masculine, and sports-inspired, high-quality eyewear at an attainable price.
James Shyer, co-CEO/COO of Zyloware, said, “Once again Zyloware is providing a truly needed eyewear collection to the optical marketplace. Shaquille O’Neal Eyewear is an athleisure based line highlighting sporty yet fashionable eyewear at an affordable price point with sizing to fit every man, whether average-sized or Shaq-sized!”
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