Shaquille O'Neal | 03/27/18

Shaq to Elevate JCPenney’s Big & Tall

JCPenney has announced Shaquille O’Neal as the company’s exclusive style ambassador for its men’s Big & Tall business. Marketing initiatives showcasing the NBA legend’s business savvy and fun-loving personality will begin in May and help position JCPenney as a go-to retailer for special sizes.

In addition, JCPenney is partnering with Shaq to develop an all-new versatile Big & Tall brand, Shaquille O’Neal XLG,  launching this fall in select stores and online at

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