Marilyn Monroe | 07/23/13
CHATSWORTH, Calif. (July 23, 2013) – Sexy is about to meet SEXY. Sexy Hair, the professional hair care brand and creator of the best-selling and award-winning Big Sexy Hair Spray & Play hairspray announces global hair icon Marilyn Monroe as the brand’s spokesperson. This multi-year partnership will pay homage to the starlet’s iconic look with a marketing campaign, followed by the release of a special edition product to be unveiled later in the year. The fully-integrated marketing program includes the use of Monroe’s name and photos in advertising, online, in-store and public relation efforts. The new tag line “Styles may change but Sexy is forever,” is fitting for both brands as both Sexy Hair and Monroe are always in style.
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