From the President's Desk | 02/23/15
On February 18, 2015, Under Armour and Authentic Brands Group announced a multi-year Muhammad Ali brand partnership. Under Armour, the global performance apparel, footwear and equipment brand, will utilize the iconic imagery, video, and quotes from the Muhammad Ali archive to form the basis of a comprehensive, global brand integration that will include both product and marketing.
Watch Nick Woodhouse, President and CMO of Authentic Brands Group, discuss the exciting partnership in this week’s video blog.
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