Shaquille O'Neal | 02/08/17

New Oreo Campaign Reminds You How Delightful Dunking Cookies Can Be

Brand debuts 3 spots starring Shaq, Neymar and Christina Aguilera

What’s the best part of eating an Oreo? Some might say just eating it. For others there’s a ritual involved. First you twist the cookie, then lick the cream filling, put the cookie back together, dunk the Oreo in milk and then, finally, eat it.

A new campaign from Oreo, the “Oreo Dunk Challenge,” seeks to remind people how delightful it can be to twist, lick and dunk Oreos and the joy that comes from the aforementioned ritual. Insight for the campaign came from a study showing that rituals lead people to savor what they eat or drink.

Three new spots starring Shaquille O’Neal, Christina Aguilera and Brazilian soccer star Neymar da Silva Santos Jr. place the the famous faces in some pretty epic situations to show off thrilling ways to dunk their favorite cookies.

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