Authentic Brands Group | 07/12/17

Moneyball for Dead Celebs: This $5 Billion Business Sells Elvis and Michael Jackson

Authentic Brands, which also owns Muhammad Ali and Marilyn Monroe, values dead celebs on their social media presence and the spending power of their fans.

In April, Shannon Gagliardi, a 48-year-old nurse practitioner from Louisville, took the vacation of a lifetime. She’s a fan of Elvis Presley and still considers missing a 1976 New Year’s Eve concert by the King in Pittsburgh one of the biggest regrets of her life—even though she was only 6 at the time. So it was a dream come true when she stayed three nights at the Guest House at Graceland with her sister, brother, niece, and grandniece…

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