Marilyn Monroe | 10/16/14

Marilyn Monroe Comes to Life for a New Generation

~The Estate of Marilyn Monroe and Pulse Evolution Expand Digital Partnership~

PORT ST. LUCIE, Fla. and NEW YORK, Oct. 16, 2014 /PRNewswire/ — Pulse Evolution Corporation (OTCQB: PLFX) and Authentic Brands Group, LLC. (ABG) today announced a partnership to produce a virtually animated Marilyn Monroe. Together, they will leverage Pulse’s leading human animation solutions to present Monroe to today’s audiences in the form of new and exciting entertainment and branding opportunities, including “holographic” performances in theatrical productions, live appearances, mobile apps, commercials and more.

This announcement represents the second partnership between the leading brand development and licensing company, ABG and virtual performance industry pioneer, Pulse Evolution.  “Fans and brand partners around the world enjoy holographic and virtual performances as a powerful form of modern entertainment,” remarked Jamie Salter, Chairman and Chief Executive Officer of Authentic Brands Group. “We are thrilled to showcase our leading celebrities like Marilyn Monroe and Elvis Presley to audiences around the world through the gold standard of life-like human animation created by Pulse Evolution.”

“With the world so focused on holograms, it’s easy to forget that these performances are made special by the humanity we convey through our advancements in human animation,”
commented John Textor, Chairman of Pulse Evolution. “We are honored to commit our creativity, technology and passion to the creation of a digital likeness of Marilyn Monroe that will celebrate her legacy, her beauty and her special place within our hearts.”

As one of the world’s most glamorous and legendary icons, Marilyn Monroe is widely recognized as the most famous female celebrity of all time. Her unique blend of beauty, talent, and humor continues to inspire today’s artists, musicians, designers and social influencers. Monroe also has extraordinary consumer appeal with millennials who make up nearly eight-five percent of her social media fan base.

“With Pulse’s technology, the most sought after woman in the world now comes to life through a revolutionary digital transformation,” said Nick Woodhouse, President and Chief Marketing Officer of Authentic Brands Group. “We are thrilled to expand our partnership and excited to extend Pulse’s development expertise to our other key brand partners.”

The Pulse team includes a powerful combination of artists and executives who specialize in character creation and human animation. Among the successes of the executive team are the Virtual Tupac Shakur at the 2012 Coachella Valley Music and Arts Festival, Virtual Michael Jackson at the 2014 Billboard Music Awards, and the award-winning visual effects for The Curious Case
of Benjamin Button, with supervising roles in high-end visual effects films like Avatar,
Divergent, Forrest Gump and more. With the addition of Marilyn Monroe, Pulse Evolution has a virtual performer catalogue that includes Michael Jackson and Elvis Presley, representing three of the Top Five highest earning celebrity estates in the world.