Authentic Brands Group | 10/12/17

Juicy’s Back: The Velour Tracksuit is Reborn

Atop a rooftop garden in Manhattan, models stood carefully positioned across a well-manicured lawn, framing a still-full pool clinging to the waning days of summer. The group donned an eclectic mix of athletic tracksuits, vibrant striped jumpsuits and flowing floral sundresses.

To the more discerning eye, the 2017 version was a very different Juicy Couture from the brand Pamela Skaist-Levy and Gela Nash-Taylor started in Los Angeles in 1997. And the show was, in essence, the start of a brand comeback tour, meticulously crafted and executed by the licensing company Authentic Brands Group.

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