Juicy Couture | 05/05/17

Juicy Couture to Resurrect Its Dirty English Label for a Men’s Line

Fresh from its Urban Outfitters partnership in February that included singer and songwriter Tinashe, Juicy Couture now has a new goal in mind — expanding into the men’s market through the relaunch of the Dirty English brand.

According to Nick Woodhouse, president and chief marketing officer for Authentic Brands Group, which owns the Juicy Couture brand, the Dirty English by Juicy Couture line initially will be comprise of a capsule collection of 15 stockkeeping units. “The placement will be globally in all the stores and in wholesale doors in the U.S. and Europe,” Woodhouse said.

Read the full article on WWD.com