Womens | 09/30/14

Juicy Couture To Launch In India


New York City and Mumbai – September 30, 2014 – Authentic Brands Group, LLC. (ABG), a leading global brand development and licensing company, has today announced an exclusive agreement with Reliance Brands Limited (Reliance), a part of Reliance Industries Group to bring globally renowned, casual luxury lifestyle brand, Juicy Couture to India in Fall 2015.

“This is an exciting milestone for Juicy Couture as India represents a new and emerging fashion market for the brand,” said Jamie Salter, Chairman and CEO of Authentic Brands Group. “Reliance Brands has exceptional operational and market knowledge and our partnership with them will allow us to drive a comprehensive, multi-dimensional strategy to bring Juicy Couture to new international markets.” Reliance Brands Limited, a premier Indian distributor, which focuses on the premium to luxury segments of the fashion business, has brought a number of top fashion brands to the region since its inception in 2007, including Brooks Brothers, Diesel, Ermenegildo Zegna, Paul&Shark, Kenneth Cole, Steve Madden and more. Juicy Couture is internationally recognized by consumers for its unique, LAinspiredstyle and will compliment Reliance’s existing stable of brands. Commenting on the partnership, Mr. Darshan Mehta, President & CEO, Reliance Brands Limited. Said, “Authentic Brands Group has an outstanding portfolio of world renowned brands and we are looking forward to working with their expert brand and business development teams. Juicy Couture enjoys a very strong recall and connect among fashion forward Indian customers and we are very thrilled to add this glamorous and fun brand to our prominent affordable luxury portfolio.”

The partnership is looking to launch 20 Juicy Couture mono brand stores in India during the first five year phase, starting in Fall 2015. Through this strategic partnership, Reliance will offer the full Juicy Couture lifestyle collection, which includes apparel in the categories of women’s and girl’s, handbags,footwear, intimates, swimwear, fragrance, accessories and jewelry. In addition to Juicy Couture brick and mortar locations, Indian fashion lovers will be able to immerse themselves in the LA heritage and attitude of the brand at JuicyCouture.com, the cultural hub for all

that is Juicy. “Juicy Couture is strong and thriving globally and we are excited to hit the ground running with the support of Reliance’s highly capable team,” said Nick Woodhouse, President and CMO of Authentic Brands Group. “Together, we are committed to building upon Juicy Couture’s powerful, contemporary roots and bringing the rich LA heritage of the brand to Indian consumers.” JuicyCouture_Reliance_PressRelease_9 30 14[2]