Elvis | 08/26/14

Elvis Presley Virtually Comes Back to Life

AUGUST 26, 2014 – PORT ST. LUCIE, FL AND NEW YORK CITY – Pulse Evolution (Pulse) and The Estate of Elvis PresleyTM have forged a partnership to develop a virtual “King of Rock ‘n’ Roll.” By leveraging state of the art human animation technology, Elvis will return to fans in the form of new and exciting entertainment and branding opportunities, including “holographic “ performances in live shows, commercials, and more.

“For us, working with Pulse is about the opportunity to present Elvis to a new generation of fans who would otherwise never get to see him perform,” said Jamie Salter, Chairman and CEO  of Authentic Brands Group, owner of The Estate of Elvis Presley™ in partnership with the Presley family. “Our goals for a digitized Elvis are integrity and authenticity, to provide fans with  an experience that they love and are proud to be a part of.” A trendsetter and an early adopter of technology, Elvis owned one of the first mobile phones, a projector TV before the masses and recorded albums live in his home. Known as the leader of the rock ‘n’ roll revolution, Elvis was the epitome of a forward thinker. Adds Salter, “This deal now positions Elvis at the forefront of the digital domain.”

“We are thrilled about this partnership because we created Pulse to bring brilliant performers like Elvis to the millions of people who love him. Through this digitally reimagined Elvis, new and younger audiences will be able to see firsthand why he is called the King of Rock ‘n’ Roll,” said Frank Patterson, CEO of Pulse Evolution. The Pulse team includes a powerful combination of artists and executives who specialize in character creation and human animation. Among the successes of the executive team are the virtual Tupac Shakur at Coachella 2012 and the award-winning visual effects for The Curious Case of Benjamin Button, with supervising roles in high-end visual effects films like Avatar, Divergent, Forrest Gump and more.

About Pulse Evolution Corporation Pulse Evolution Corporation (“Pulse”) is a creatively driven, digital production and IP Company, established to produce specialized, high-impact applications of computer-generated human likeness for utilization in entertainment, life sciences, education and telecommunication. Founded by the world’s leading producers of photorealistic digital humans, Pulse develops “virtual humans” for live and holographic concerts, advertising, feature films, branded content, medical applications and training. Pulse is headquartered in Port St. Lucie, Florida.