Muhammad Ali | 03/01/17

Bombas Partners With Authentic Brands to Launch Muhammad Ali-Inspired Socks

SOCK IT TO HIM: The sock maker Bombas and Authentic Brands Group, the owner of Muhammad Ali Enterprises, have linked up for a multiyear partnership to market the Muhammad Ali brand. The prized athlete, activist and humanitarian died last summer at the age of 74. Built on the policy that one pair of socks is donated to an underserved person for every pair purchased, Bombas has donated more than two million pairs of socks to date across the U.S. Cofounder David Heath said, “Muhammad Ali is not only an icon for his athleticism, but also for his charitable efforts. His devotion, perseverance and generosity have served as longtime inspiration for us, and we are proud to introduce a partnership that celebrates his greatness, both in the ring and in the community.”


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