Juicy Couture | 01/29/18

BoF: Juicy Couture to Make NYFW Debut

On February 8, Juicy Couture — purveyor of one of the era’s most distinctive status symbols, the velour tracksuit — will make its runway debut at New York Fashion Week.

A revival has been in the works since the brand’s intellectual property assets were acquired by Authentic Brands Group in 2013.

“We have enlisted literally hundreds of influencers from around the world to tell the new story of Juicy through their personal experiences – how they wear it, how they style it, how they make Juicy their own,” says Natasha Fishman, executive vice president of marketing at ABG.

The runway show will feature pieces from Juicy Couture Black Label, which in addition to the more casual Juicy by Juicy Couture line — available at Topshop, ASOS and other retailers — is available JuicyCouture.com and the brand’s dedicated stores outside of the US.

Read the full article at BusinessofFashion.com.