Shaquille O'Neal | 01/12/18

AdAge: Shaq Puts the Fun in Carnival Cruise Line

Carnival Cruise Line  is plowing full-steam ahead into 2018 with a new campaign and brand ambassador. The Miami-based company has appointed Shaquille O’Neal as its first “Chief Fun Officer,” as part of its new the “Choose Fun” branding campaign.  The campaign also includes two new commercials, which feature Shaq in his new “CFO” role.

“We wanted to find somebody who really embodies our brand values—who is authentic and comfortable in their own skin and embodies fun,” says Kathy Mayor, who joined Carnival as senior VP and chief marketing officer two years ago. “It’s a great match with [O’Neal] because he lives this way.”

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