Juicy Couture | 08/26/14
August 26, 2014 – LOS ANGELES, CA and NEW YORK, NY – A new multiyear partnership to expand the scope of e-commerce services for the popular lifestyle brand, Juicy Couture, was announced today by Onestop Internet, a leading full-spectrum e-commerce solution provider, and Authentic Brands Group, LLC (ABG), owner of the Juicy Couture brand. The goal of the partnership is to make JuicyCouture.com a dynamic, state-of-the-art channel to deliver the Juicy Couture experience to the brand’s customers around the globe.
Onestop Internet will customize an outsourced digital commerce channel providing a range of allencompassing solutions including: full-scale warehousing and distribution, best-in-class customer service, end-to-end product imaging and cross-channel performance marketing services, to streamline operations across Juicy Couture’s online, mobile and brick and mortar businesses.
JuicyCouture.com serves as a key distribution channel and cultural hub that delivers LA style and attitude to customers all over the world. By refreshing the platform’s merchandising environment and creating an upgraded, ROI-focused user experience, Onestop will maximize consumer engagement and ultimately drive and increase product sales worldwide. Additionally, Onestop will leverage data generated from its proprietary enterprise to consolidate Juicy Couture’s supply chain management process and increasing operational efficiency.
“Onestop has a proven track record of creating engaging solutions for retail brands that attract new customers and convert existing customers into valuable, repeat buyers,” said John Tomich, Chief Executive Officer and Co-Founder of Onestop Internet. “We’re honored that Juicy Couture trusts Onestop to be the right partner to help them to scale, optimize, and bring innovation to their digital retail platform.”
“We are excited to work with Onestop to provide expanded e-commerce service to both our partners and Juicy Couture customers,” said Nick Woodhouse, President and Chief Marketing Officer of Authentic Brands Group. “E-commerce is a key driving platform behind the global expansion of the brand and we are confident that this partnership will provide the sustainability and innovation to propel Juicy Couture to new heights worldwide.”
In addition to managing Juicy Couture’s technology platform, the six core digital commerce services outsourced to Onestop include a full-scale warehousing and distribution infrastructure with a global capacity, world-class customer service solutions, end-to-end product imaging, and ongoing agency-level creative services. Onestop Internet took over operations of JuicyCouture.com on July 1, 2014.
View the exclusive story on WWD.com
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